Much more than simply a nonsensical French word (meaning “handsome girl” or also “one who presents an effortless chic demeanour”), Beaufille is a modern wonder and something of a fashion lovers dream. Pronounced bo-fee and founded by Canadian sisters Chloé and Parris Gordon - both of whom studied design at Nova Scotia College of Art and Design - Beaufille celebrates an inspired take on the French way of dressing, epitomising the meaning of classic while bringing to life just the perfect amount of interpretation.
The sibling design duo officially launched the brand as we know it today in 2013 after a rebranding of their original manifestation - Chloe Comme Parris, after their creations gained serious attention in Canada from the start. From the beginning it was a pretty huge success with the girls debuting at New York Fashion Week in September 2015 to rave reviews from editors and stylists while also gaining major retail recognition in the form of contracts with Net-a-Porter, Intermix and since then Moda Operandi, FarFetch, Browns Fashion, Forty Five Ten and Holt Renfrew. Stockists whose influence can bring a brand from zero to sixty in the click of an ‘add to basket’.
Difficult to master, yet eternally in vogue, the young and empowered brand personifies a level of chic often difficult to achieve; it’s the perfect mix of masculine and feminine while consistently keeping a very evident current of French heritage flowing through each design. Collectively, the collections play host to an aesthetic of intoxicating elegance; a sophisticated take on the everyday, where wearable meets ‘high-fashion’ every time. Think menswear inspired trench coats and comfy knitwear with carefully placed cutouts, statement style jackets and jewellery pieces worth beans on toast for the next 3 months. It’s solid yet playful. In three little words, strong, sexy and understatedly stylish - ok four, I tried.
With such a strong foundation in it’s design direction and a consumer interest that runs deep, some would say to an almost cult level following, it’s no wonder the young brand has seen astonishing successes in every regard from the get-go. So if you’re interested in the dramatics of a minimalist look, Beaufille is your next investment.
